[***This message was originally posted on the Global Knowledge for Development (GKD) List, Mod.***] Dear members, We at NIIT have unleashed a major initiative for the month of March. For all of you, who participated actively in WCLD in December, 2001, this effort is an extension of all that you lived and learnt during that period. International Women's Month (IWM) is different from anything NIIT has attempted in the past, and it goes beyond just narrowing the digital divide, to bridging the gender divide. International Women's Month (IWM) is dedicated completely to the computer literacy requirements of women. With this movement, NIIT is aiming to bring women to the level of men in the domain of computer knowledge. Currently, an imbalance exists, and women lag behind men when it comes to IT literacy. March, then, is the month when thousands of women will become IT savvy and learn to use the computer for communication, information and Internet access. For all of you GKD members in India -- and all other GKD colleagues who can help -- NIIT will be needing your full cooperation and your 100 percent involvement in this initiative. As NIIT's eyes, ears and arms in the Indian market, you will be required to play a major role in our IWM campaign and help NIIT achieve its milestones. Here's what we expect from you. * We need your fervor and passion to make International Women's Month a perfect gift from NIIT to India's "better half." * We need you to take the message of "women and IT" across your town or city over March and draw in as many women as possible into the NIIT program. * NIIT will be requiring your support in generating awareness about the event through an advertising campaign in the local dailies and a product launch event involving local women luminaries and the media. * We want a complete update on some of the excitement being generated within your city, centered around IWM. This will be forwarded to the media and find a place in the newsletter NIIT is preparing for its partners. * We need you to send across information to NIIT's CMO centered around human interest stories, relevant photographs, inputs regarding the initiatives taken in your territory, participation trends within this segment, and the numbers being notched up daily. This will enable us to carry on round the clock monitoring of IWM activities happening across India. NIIT also has some very interesting plans lined up for the month ahead which will draw major attention to the IT literacy for women cause. Already, Swift Jyoti for Women, specially targeted and tailored for the fair sex, has been launched in New Delhi. Shrimati Sushma Swaraj, India's dynamic minister for information and broadcasting, launched this course for Women on March 4. She also flagged off a signature campaign at an exclusive event organized by NIIT in New Delhi on that day. NIIT has already rolled out IWM to eradicate IT literacy among India's women. As always, we need you to be a crucial part of this grand design. After all, we've done it before and we can do it again! Best regards. Shalu Wasu P. Rajendran NIIT ========== HURIDOCS-Tech listserv ========== Send mail intended for the list to <firstname.lastname@example.org>. Archives of the list can be found at: http://www.hrea.org/lists/huridocs-tech/markup/maillist.php To subscribe to the list, send a message to <email@example.com>, with the following text in the message: subscribe huridocs-tech To unsubscribe from the list, send a message to <firstname.lastname@example.org>, with the following text in the message: unsubscribe huridocs-tech If you have problems (un)subscribing, contact <email@example.com>.
[Reply to this message] [Start a new topic] [Date Index] [Thread Index] [Author Index] [Subject Index] [List Home Page] [HREA Home Page]